theStacc started on 2 February 2026. Eight months later the site gets 83 Google clicks a day, up from 15, and the lead sheet shows 46 leads a week in September, up from 5 a week in February, all sources at both ends. The growth came from a program: a compliance hub, a blog, software reviews, and three new languages on one site. SurgePV is B2B SaaS with its primary market in India, and the United States is its #2 country for demo requests.
Every installer SurgePV sells to must clear a local permit, a grid-connection form and a subsidy rule before they can quote a job. Few sites wrote those pages. theStacc wrote them for each market, alongside the blog and the review pages, and people searching for the rules now land on SurgePV.
Video placeholder. The poster frame, captions and transcript go here once the video is recorded.
Our installers in Tshwane don't search for solar software. They search for the municipality's registration form. We had no page for that. Now we rank around third for it, and the signups come from the page.
CEO photoKeyur RakholiyaCEO, SurgePVDraft quote, pending approval
SurgePV makes AI-assisted solar design and proposal software. Installers use it to lay out panels, size inverters and send a quote. By early 2026 it had paying customers on four continents and a website that mostly served people who already knew the name.
The site was already moving in late 2025: 92 clicks in July, 252 in September, 842 in November. Then it dipped to 788 in December and 530 in January, and February 2026 was a seasonal low at 496. In the 216 days to 1 February the site got 3,304 Google clicks, about 15 a day. Nine countries sent more than 50 clicks. The blog covered the general solar topics every competitor covered.
The gap was clear once we looked at what installers type into Google. They search for the rule: "solar registration tshwane", "cea guidelines for solar power plant", "yapı ruhsatı güneş enerjisi". Each of those queries is a person with a job to quote this week, and few of them had a good answer.
theStacc started on 2 February 2026. The brief was traffic that turns into installer signups, in the markets SurgePV sells into and the ones it wanted next.
Search Console, calendar months. The seven months before theStacc are on the chart so you can see the baseline and the winter dip. October sits after the chosen window and is shaded.
February averaged 5 leads a week and September 46, all sources. The sheet logs one total per week until the week of 13 July, then splits leads by source and logs Heaven Designs referrals separately. Organic alone averaged about 30 a week in September (31, 25, 30 and 32), a subset of the 46, and is the green line. The two spike weeks, 84 (week of 17 August) and 65 (week of 20 July), include 41 and 29 Heaven referrals. All sources, the 35 weeks from 2 February to 4 October: 878 leads, 166 of them Heaven referrals since mid-July.
| 2026 | Clicks | Impressions |
|---|---|---|
| February | 496 | 51,180 |
| March | 867 | 113,796 |
| April | 850 | 118,154 |
| May | 1,586 | 267,701 |
| June | 2,553 | 194,969 |
| July | 4,263 | 305,146 |
| August | 4,986 | 404,079 |
| September | 4,499 | 396,000 |
Full calendar months. They sum to 20,100 clicks. The window total of 20,088 starts on 2 February.
February was a seasonal low, and the site was already growing in late 2025. A February-to-September multiple would flatter the work. So the headline compares the same month a year apart (September 252 → 4,499, August 137 → 4,986), which removes the calendar-season effect, and gives clicks per day across the two periods (15 → 83) as a second, more conservative view.
March and April look flat. That is the indexing lag: the compliance pages were written in March, Google began showing them on 19 April, and clicks followed about four weeks later. Plan on results in months three to five.
Impressions moved before clicks, jumping in May. They dipped in June and then rose through August. September was 396,000.
Search Console clicks by page group for the window. No single page group did it on its own.
| Page group | Window clicks | Share | Sep share |
|---|---|---|---|
| Compliance hub (English) | 5,812 | 28.6% | 34.7% |
| Blog (English) | 5,893 | 29.0% | 34.7% |
| Software reviews, "best" lists, comparisons | 1,688 | 8.3% | 4.0% |
| Other languages (8 folders) | 1,407 | 6.9% | 6.3% |
| Homepage, product, tools, glossary, other | 5,522 | 27.2% | 20.3% |
Search Console counts clicks per page when filtering, so the groups sum to 20,322, a little above the 20,088 site total. The hub and the blog together brought 58% of window clicks and 69% of September clicks. The three new languages launched on 22–23 March, and the technical fixes ran through the window.
Solar rules are set at four levels, and an installer needs all four to quote a job. The hub mirrors that structure. Each page answers one question for one place: which permit, which form, which tariff, which deadline.
The pages share one template and one data model, so a new country is a research job. theStacc writes each page from the regulation, the tariff order or the utility's application form. SurgePV can review and correct any page.
Google first saw the hub on 19 April 2026. Across the window, all languages, it brought 6,217 clicks from 359,288 impressions at an average position of 9.5.
The clicks are concentrated, as in most content libraries. Of 883 hub URLs with impressions, 293 got at least one click, 91 got 10 or more, and 18 got 100 or more. A set of strong pages carries the hub.
Clicks and average positions for 2 Feb–30 Sep 2026, Search Console. The hub is live at https://www.surgepv.com/solar-compliance/ for you to check.
Countries sending any click went from 137 to 192. The hub ranks in places SurgePV had few visitors from in February. Below, the top markets, February and September on the same scale.
Monthly Google clicks by country, Search Console. Italy and France, SurgePV's existing European markets, grew from a higher base.
Clicks in the baseline (1 Jul 2025 – 1 Feb 2026, 216 days) vs the window (2 Feb – 30 Sep 2026, 241 days). Counts, since the small baselines make multiples look bigger than they are.
The United States is small here. 521 clicks in the window vs 227 in the baseline, and most of them are brand searches. 45 US demo requesters. The US was not where SurgePV's compliance content was aimed; its buyers are concentrated in India, Africa, Southeast Asia and Europe.
GA4 counts a demo request as a person who reached the thank-you page. 709 people in the window vs 104 in the baseline. Tracking began on 23 August 2025, so the baseline is 163 days: 0.64 a day → 2.94 a day, 4.6x. 91 countries, vs 43 before.
Top countries by people who requested a demo. GA4, property SPV.
GA4 default channel groups. The rows sum to more than 709 because a person can arrive through more than one channel. From mid-July more demo traffic shows up as "Unassigned", an attribution gap. That is why the lead sheet is the lead headline and GA4 is the cross-check.
SurgePV's site runs in nine languages from one codebase: English, Italian, German, French, Spanish, Polish, Turkish, Portuguese and Arabic. Product pages and most of the blog are shared and translated. Compliance pages are written per market, in that market's language, because a Turkish installer wants the Turkish permit and the Turkish word for it.
Turkish, Portuguese and Arabic launched on 22–23 March 2026. The eight non-English folders brought 1,407 clicks in the window, about 7% of the total (Italian 415, German 204, Turkish 203, French 167, Spanish 148, Portuguese 121, Polish 103, Arabic 46). 1,274 non-English URLs got impressions. The growth was mostly English compliance and blog pages read in Asia and Africa; the languages add reach in each market.
Clicks and average positions for the window, Search Console. All three pages are live.
I was worried about AI content. Our users are engineers and they would have told us in a second if a page were wrong. The pages cite what they came from, and our team can correct anything.
CEO photoKeyur RakholiyaCEO, SurgePVDraft quote, pending approval
Paste this page into ChatGPT, Claude, Grok or Gemini and it will raise these. Here are the answers, with the numbers.
Some of both, so we compare like with like. The site was growing in late 2025 (252 clicks in September, 842 in November) and dipped over the winter to 496 in February. Comparing the same month a year apart removes the calendar-season effect: September went from 252 to 4,499 and August from 137 to 4,986. Clicks per day is a second, more conservative view: 15 a day in the 216 days before the start, 83 a day in the 241-day window.
The case study covers a chosen 8-month window, February to September 2026. Solar demand drops in Q4 in most of SurgePV's markets: October clicks were 3,104, down from September's 4,499, the same seasonal pattern as late 2025 into early 2026. October is on the monthly chart, shaded as after the window. A 12-month update will follow.
The work was a program: the compliance hub, the blog, software reviews and comparisons, three new languages on 22–23 March, and technical fixes. Two things outside the program also happened: a press launch on 17 March 2026 ("Heaven Designs launches SurgePV"), and from mid-July the lead sheet logs 166 leads referred by Heaven Designs, which are left out of the organic count. On clicks, the hub brought 28.6% of the window and the blog 29.0%, so the two together brought 58%. Reviews brought 8.3%, the other languages 6.9%, and the homepage, product, tools and glossary pages 27.2%.
A lead is a row on SurgePV's weekly lead sheet, logged by its sales team, from every source. February averaged 5 a week and September 46 a week (62, 42, 36 and 44). From mid-July the sheet splits leads by source: organic alone was about 30 a week in September, a subset of the 46, and Heaven Designs referrals are logged separately. GA4 is the cross-check: 709 people reached the demo thank-you page in the window, 357 of them through Organic Search and 22 through AI assistants. SurgePV keeps its full funnel (close rate, revenue) private, and it is very happy with the SEO results.
Search Console shows no manual actions and no security issues. As of 23 October, 3,322 pages were indexed; of the not-indexed pages, 2,296 carry a deliberate noindex tag and 2,115 are redirects. The hub's average position across the window is 9.5, and its top page, Tshwane, ranks at position 2.5–3.1 for its main query.
theStacc writes each page from the regulation, the tariff order or the utility's form and verifies it before it goes live. SurgePV's team checks a sample of pages. No accuracy issues have been raised so far.
SurgePV is a theStacc customer. theStacc's founder, Siddharth Gangal, works with SurgePV's team directly. The CEO quotes and the video on this page are drafts pending Keyur Rakholiya's approval, and are marked as such.
SurgePV is B2B SaaS with its primary market in India. The United States is its #2 country for demo requests: 45 of the 709 people in GA4, after India's 314. That is the same shape as a company with a home market expanding into the US. The US click numbers are modest and we say so: 227 clicks in the baseline to 521 in the window, mostly brand searches, because the compliance content was aimed at India, Africa, Southeast Asia and Europe. What transfers is the structure: one site, a country layer on top, shared content with local pages for each market's rules. Countries sending 50+ clicks went from 9 to 60 on it.
Current plans are on https://thestacc.com/pricing/. SurgePV's team gave a kickoff, signed off the brand rules, and reviews monthly. theStacc did the research, writing, publishing and technical work.
Everything. The site is code in a Git repository SurgePV owns, so the pages, the data and the redirects stay with SurgePV. Any developer can edit it.
A 30-minute call. Bring your Search Console if you have one; we'll show you where the gap is and what the first 90 days would cover.