SurgePV went from 496 to 4,986 Google clicks a month, and from 5 to 42 inbound leads a week, in 7 months.

Yes, and it should. SurgePV is one codebase with one shared content set and a country layer on top. About 80% of a page is shared across markets; the compliance, pricing and contact details are local. Visitors land on the version for their country and language, with the alternates declared to Google so each market sees its own page in search.

When SurgePV wants a new country, we add the compliance pages for it and switch it on. There is no second site to maintain.

Each page starts from the primary source: the regulation, the tariff order, the utility's own form. The writing is held to a short brand document agreed with SurgePV at the start: tone, terms, what we never say, how we handle uncertainty. An editor reads every page against its source before publish.

1. Research from the official source. The source is linked on the page.
2. Draft to the brand rules. Plain language, no claims the source doesn't support.
3. Editor check of every figure, date and form name against the source.
4. SurgePV reviews what it wants to; everything is editable from the admin.

The test is the Tshwane page: a municipality page that ranks #3–4 and gets 444 clicks from installers who would leave in a second if it were wrong.

theStacc went live on 2 February. The first compliance pages appeared in Google on 19 April, week 11. Impressions jumped in May. Clicks crossed 1,000 a week in the second half of June. The honest answer is that you see it moving by month three and feel it in leads by month five. The chart above has the exact weeks.

Both, and the lead number is the one we report on. SurgePV's sales team logs every inbound lead in a weekly tracker. It went from 5 a week in February to 42 a week in August, 660 in the 30 weeks. The lead-to-customer figures are SurgePV's and are not published here.

You keep everything. The site is plain HTML, CSS and JavaScript in a Git repository you own. Any developer can edit it. There is no plugin stack and no proprietary builder. If you are on WordPress today, we migrate the content and redirects first, so no ranking is lost in the move.

Pages are built the way AI answers quote them: the direct answer in the first paragraph, one question per page, dated and sourced, with structured data for the organisation and each guide. We do not track citations directly yet. What GA4 does show: 25 demo requests in the window came from AI assistants (ChatGPT, Perplexity and similar), up from 0 in the period before. A small number, and a real one.

A one-hour kickoff, the brand rules sign-off, and a short review each month. SurgePV's team spent its time on the product. theStacc did the research, writing, editing, publishing and technical SEO, and reports on clicks and leads monthly from Search Console and the lead tracker. Pricing is published at https://thestacc.com/pricing/.

This is what the hub is for. Kenya went from 0 to 114 clicks a month, Malaysia from 3 to 157, Singapore from 4 to 174, with no sales presence in any of them. A market's compliance pages can be live within weeks of deciding to enter it, and they start collecting the people who are about to need you.